adidas ORIGInals Superstar (DIGITAL x & ON-GROUND ACTIVATION)
It is easier to criticise than to create. But true superstars are those who can overcome negative criticism to find the courage within themselves to create. This is the core message from a new adidas Originals’ Original Superstar campaign, which aims to encourage people to create without the need for external validation.
DIGITAL CAMPAIGNS : An H5 on WeChat and Weibo by with using REAL-TIME CANVAS. .Users can take inspiration from the creations of Eason and several other KOLs to create their own original works.
ON-GROUND ACTIVATION & PR : With their works on H5, user can print their own creation on their phone case instore or in PR Event.